Strategy

Your organization will reach a whole new world

First, we look inward
As your Hispanic marketing consultant, we’ll determine your organization’s readiness for marketing to Hispanics. Our Latino marketing strategies are designed to incorporate your entire organization — it takes a full commitment to reach out to a new market. Our next step is to pinpoint your goals. The more specific we get, the more targeted our strategy gets, and the more effective it becomes.

Then, we look outward
Now it’s time to get to know the target of our grassroots Hispanic marketing strategies. We mine the data to discover where your target community works, shops, prays and plays.

Creating Latino marketing strategies
At this point we begin to devise an integrated plan for your organization. Our Latino marketing strategies encompass leadership accountability, human resources, diversity staffing, sales and event marketing. Our event marketing places an emphasis on continuous, self-sufficient campaigns that don’t depend on isolated events or holidays for relevance.

Measuring your Hispanic marketing success
We’ll follow your customized plan from its creation to its implementation. Of course, you’ll want to measure the success of the campaign we design for you. We’ll keep an eye on the progress of your grassroots Hispanic marketing strategies and make adjustments as needed to maximize your return on investment.

2 Replies to “Strategy”

    1. Thank you for your comment! I am going to begin a series of online video training as well as publishing a series of booklets on Hispanic marketing. Stay tuned.

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